United Way reaches campaign goal

By Anne Kirchner
January 23, 2014

The United Way of McPherson County board of directors ended their January meeting with jubilation having successfully reached their 2013 campaign goal.

According to Anne Kirchner, executive director, the $225,000 goal was attainable due to several year-end gifts. “We were fortunate to receive donations from businesses and individuals alike that support the United Way mission.”

As in past years, the annual campaign was extended to the end of January in the hopes of raising the final dollars. Kirchner noted this year’s campaign theme, “Join the Team,” was instrumental in helping bring focus to overall fundraising efforts. “It was important for United Way to extend an invitation to all McPherson County residents to give, to join the team,” she said.

“We have been very intentional about developing relationships with others, telling the United Way story and encouraging interested persons to donate.”

The annual campaign incorporates a collaborative donor base including individuals, small businesses, corporations and service organizations. Traditionally more than 40 percent of campaign pledges are obtained through employee giving campaigns sponsored by area businesses and companies.

The “Join the Team” campaign welcomed six new employee campaigns and 26 new business donors, which generated additional financial resources and community exposure. More than 30 new individual donors also made a significant impact.

Funds raised during Campaign 2013 will remain in McPherson County and will be used to provide grants to non-profit agencies addressing critical human service needs. United Way partner agencies must demonstrate financial need for specific programs addressing health, education and financial stability.

Last year United Way funds assisted more than 20 programs involving over 9,800 individuals associated with American Red Cross, Big Brothers Big Sisters, Boy Scouts of America, The Children’s Center, CASA: A Voice for Children, Child Start, Circles of McPherson County, Girl Scouts of Kansas Heartland, Heart to Heart Child Advocacy Center, McPherson County Council on Aging, McPherson Family Life Center, McPherson Family YMCA, McPherson Special Olympics, Meals on Wheels, Sexual Assault/Domestic Violence Center, The Salvation Army and United Cerebral Palsy of Kansas.

“We are dedicated to sharing the news about our partner agencies and community impact projects,” noted incoming board president Jackie Christiansen. “While fundraising is an integral part of our work, it’s equally important to communicate the positive impact specific programming is generating throughout McPherson County.”

United Way of McPherson County intends to celebrate the campaign success with a county-wide event yet to be determined. “We must take time to thank the many donors and volunteers who made our campaign a success,” said Kirchner. “It’s time to celebrate!”