Swedes set Saturday as Pink Night

By Bethany College Sports Information
February 10, 2014

LINDSBORG —  The Bethany College women's basketball team is hosting a Pink Night in conjunction with its Senior-Alumni Night on Saturday.

"We are really excited to continue the tradition of Pink Night at Bethany College," Bethany coach Brett Morehouse said. "We look forward to expanding this event over the coming years."

The Women's Basketball Coaches Association (WBCA) founded the WBCA Pink Zone in December 2007. Since 2012, the event has been rebranded as Play 4Kay.

The late Kay Yow, former North Carolina State University head women's basketball coach and past president and founding member of the WBCA, was the catalyst for the Pink Zone initiative after her third reoccurrence of breast cancer in 2006. The event was created as an initiative to raise breast cancer awareness in women's basketball, college campuses and in the community.

The Swedes have chosen to host Pink Night, so the money they raise can be donated to local cancer awareness and prevention programs. Though the WBCA encourages teams to register and host Play 4Kay Nights, the Bethany College women's basketball program feels it honors coach Yow's legacy while also choosing to help the local community and surrounding area.

A donation box will be available at the ticket table at Saturday night's games. Those who donate will receive a pink cupcake.

The Swede players will wear pink warmups as well as pink shoelaces. Both the Bethany women's and men's coaching staffs will wear pink attire in support of the event.

The Bethany women's basketball program is also selling T-shirts as part of its Pink Night fundraiser. The T-shirts are 100 percent cotton and pink with royal lettering, branded with the Bethany Swede head logo. T-shirts can be purchased for id="mce_marker"2 by contacting Morehouse ([email protected]) or assistant coach Eddie Fultz ([email protected]). With a limited number of shirts and sizes available, the T-shirts will be sold on a first-come, first-serve basis.